King's Kung-Fu& Tai Chi

Chinese symbol for “logo”

标志
biāo zhì
Traditional: 標誌
sign; mark; symbol; logo; to symbolize; to indicate; to mark

The closest CC-CEDICT match for logo is 标志 (biāo zhì), defined as: sign; mark; symbol; logo; to symbolize; to indicate; to mark.

Before using these characters for a tattoo, check them with a native speaker. Dictionary words often have several meanings, and the right choice depends on context.

Characters and stroke order

标 biāo
mark, sign, symbol; bid, prize
radical 75 ⽊ · 9 strokes
志 zhì
determination, will; mark, sign; to record, to write
radical 61 ⼼ · 7 strokes

Traditional forms

Other Chinese words for “logo”

WordPinyinMeaning
商标 (商標)shāng biāotrademark; logo
徽章huī zhāngbadge; emblem
徽标 (徽標)huī biāoemblem; crest; logo
徽huībadge; emblem

Related words

Other words that share a character with 标志.

WordPinyinMeaning
目标 (目標)mù biāotarget; goal
标准 (標準)biāo zhǔnstandard; norm; criterion; (adjective) standard
指标 (指標)zhǐ biāo(production) target; quota; index; indicator
标题 (標題)biāo títitle; heading
标签 (標籤)biāo qiānlabel; tag
同志tóng zhìcomrade; (slang) homosexual
杂志 (雜誌)zá zhìmagazine; measure word: 本 (běn), 份 (fèn), 期 (qī)
意志yì zhìwill; willpower; determination

See also: Japanese symbol for “logo”.

Data: CC-CEDICT (CC BY-SA 4.0); Unihan Database (Unicode License v3); Make Me a Hanzi (Arphic Public License (graphics.txt); LGPL-3.0-or-later (dictionary.txt)); wordfreq (CC BY-SA 4.0 (data)). Retrieved 2026-10-22.