Japanese symbol for “hype”

誇大宣伝

こだいせんでん

Romaji: kodaisenden

exaggerated advertisement; overblown advertising; hype

In Japanese, hype is 誇大宣伝, read こだいせんでん (kodaisenden).

Before using these characters for a tattoo, check them with a native speaker. Dictionary words often have several meanings, and the right choice depends on context.

Meanings

n exaggerated advertisement; overblown advertising; hype

Kanji and stroke order

誇

boast, be proud, pride

on: コ
kun: ほこ.る

13 strokes · JLPT 1

大

large, big

on: ダイ、タイ
kun: おお-、おお.きい、-おお.いに

3 strokes · JLPT 4

宣

proclaim, say, announce

on: セン
kun: のたま.う

9 strokes · JLPT 1

伝

transmit, go along, walk along

on: デン、テン
kun: つた.わる、つた.える、つた.う、つだ.う

6 strokes · JLPT 2

Related words

Words that share a kanji.

Word	Reading	Meaning
誇り	ほこり hokori	pride; boast; credit (to)
誇る	ほこる hokoru	to boast of; to be proud of; to take pride in
誇張	こちょう kochou	exaggeration
誇示	こじ koji	flaunting; showing off; display (of power, wealth, etc.)
誇大	こだい kodai	exaggeration; hyperbole
誇らしい	ほこらしい hokorashii	proud; haughty; arrogant
大丈夫	だいじょうぶ daijoubu	safe; secure; sound
大変	たいへん taihen	very; greatly; terribly
宣言	せんげん sengen	declaration; proclamation; announcement
伝統	でんとう dentou	tradition; convention

See also: Chinese symbol for “hype”.

Data: JMdict (CC BY-SA 4.0); KANJIDIC2 (CC BY-SA 4.0); KanjiVG (CC BY-SA 3.0); wordfreq (CC BY-SA 4.0 (data)). Retrieved 2026-10-22.